Field Marketing Specialist
Drive pipeline. Build brand presence. Create meaningful customer engagement.
About us
Fortiro is a growing fintech with a highly experienced team, backed by significant investment, and giving you the opportunity to contribute to an award winning enterprise SaaS platform. Our technology uses emerging technologies and AI to help detect financial crime and enable automation in processes like lending and insurance claim verification. It is trusted by leading banks and financial services businesses in Australia, New Zealand, and globally.
About the role
We are looking for a Field Marketing Specialist to help accelerate our growth by creating targeted regional marketing programs that directly support sales outcomes. This role is central to driving pipeline creation, building regional brand presence, and shaping meaningful customer engagement across multiple channels.
You will partner closely with sales, product marketing, customer success, and partnerships to design and deliver high impact campaigns and events. Your work will turn commercial priorities into structured, data driven field marketing activities that influence revenue and strengthen Fortiro’s presence in the market.
What you'll be doing
Plan and execute integrated regional marketing campaigns that support MQL, SQL, and pipeline targets
Align with sales leaders to define regional priorities and translate these into structured marketing programs
Localise messaging and content to ensure relevance for regional audiences
Own and deliver events end to end including webinars, roundtables, conferences, partner events, customer breakfasts, and thought leadership sessions
Manage vendors, logistics, budgets, and promotional activities to ensure successful events
Run ABM programs for priority accounts with personalised content, outreach, and multi channel execution
Partner with sales teams to support deal progression and expansion opportunities
Create sales enablement assets such as one pagers, case studies, pitch decks, and regional insights
Track campaign metrics through CRM and MAP tools with clean attribution and timely reporting
Analyse data to optimise future program design and investment
Strengthen brand visibility through sponsorships, partner initiatives, community activities, and customer advocacy
What you will bring to the role
Proven experience running integrated field marketing programs that drive measurable pipeline impact
Strong understanding of B2B SaaS sales motions including lead lifecycle, funnel conversion, attribution, and ABM
Ability to design and deliver standout events across virtual, in person, and partner led formats
Confident user of HubSpot or similar CRM and marketing automation platforms, with strengths in reporting and data driven optimisation
Sharp analytical skills with the ability to turn performance insights into improved campaign design
Excellent written and visual communication, comfortable creating compelling content, decks, and regional messaging
High ownership mindset with strong project management skills and the ability to run multiple programs and events simultaneously
Collaborative approach with proven success partnering closely with sales, product marketing, and CS
Creative problem solving, attention to detail, and a customer centric mindset that elevates every program
Why join Fortiro?
Be yourself: We value individuality and encourage you to work in ways that make you most productive
Make an impact: Help enterprise customers achieve success with world-class fraud detection solutions
Work on cutting-edge solutions: Join a team building innovative products that transform financial crime prevention
Inclusive culture: Open, diverse, and fun workplace with flexible remote and in-person options
Grow with us: We value curiosity and a growth mindset. You’ll have opportunities to learn, take on new challenges, and develop your skills as the business evolves
Long-term focus: We invest in our people, and our strong retention rate proves it
No recruitment agencies please. We have this covered and will reach out if we need support. Thank you.
